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African Population In U.S. To Grow

A nugget for marketers in this piece is that in the coming years, a wave of immigration from Africa will create a young professional and working class in the U.S.  Immigration policy may favor diversification away from Latin countries and increasing of quotas for non-Latin countries including Africa through such vehicles as the Visa Lottery and other policy instruments, per the story.

Thus, African and African-born population in the U.S will continue to swell exponentially, and along with it the U.S African consumer market. Writer Moses Asare (The African Leader) says that UN stats show the African population is the most youthful as two-thirds of the population are under age 35, many of whom may be forced into the U.S and EU labor markets to seek work.

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