• Forbes, Monday, February 6, 2012 10:16 AM

You may know this (I didn't), but top-shelfers don't get paid for their Super Bowl halftime performances. Madge (apparently that's what we should be calling Madonna now) didn't get cash, either.

Typically, the entertainers for the Super Bowl do not get a cash payment,” explains Marc Ganis, president of the consultancy Sportscorp Ltd. “This is the kind of exposure that entertainers would give their right arm for … they could do 20 Leno and Letterman appearances and still not reach that [kind of] audience.”

Madonna has plenty to gain. Her new album, MDNA, is scheduled for release in March. When this runs, she will (probably) have performed its first single, “Give Me All Your Luvin’” with Nicki Minaj and M.I.A. The film W.E., which the singer produced and directed, opens in the U.S. this week. And, to top it all off, Madonna will announce dates for her upcoming world tour after the game. Now that's gettin' paid.

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