Around the Net
Dealers Ready For Lincoln
- Detroit News, Wednesday, February 8, 2012 10:40 AM
One of the things Ford Motor Co. desperately needs as it rebuilds the Lincoln brand is help from its dealers. But despite some grumbling over the high up-front costs to convert showrooms to match the new Lincoln theme, the automaker seems to be making some headway on that front.
More than half of all Lincoln dealers in the top 130 U.S. markets have committed to upgrade their facilities, according to Ford. And the new Lincoln MKZ – first seen in concept form at last month’s Detroit Auto Show – is helping win more over.
