Around the Net

Nike Shows What's Old Is New

Nike’s 2012 version of its Air Jordan shoe is the zoot suit, with that era "an anchor to focus on the audacious, confident and daring style that the youth and entertainers brought forth during that time,” per Nike senior footwear designer Tom Luedecke. “We see a new wave of this mind-set today. It was a break with tradition, a bold departure from the status quo.”

Luedecke acknowledges that Air Jordans aren’t known for specific design cue carryovers from year to year or decade to decade, but for “combining performance and soul” and “attention to the crafted details.” The high-end version is $223.

 

advertisement

advertisement

Read the whole story at Fast Company »

Next story loading loading..