Ram Truck Goes Country

  • February 17, 2012

Ram Truck is running a long-term promotion called "Road to the Ram Jam." The country music series features five artists leading up to an invitation-only 2012 Ram Jam concert event Dec. 29 in Nashville, Tenn., where all five artists will perform.

There will also be video content, sweepstakes with prizes like collectible posters and old-school vinyl records through country radio stations nationwide, free music downloads, as well as a chance to enter to win trips for two to the exclusive Ram Jam concert. Information is at www.RamTrucks.com/RoadtoRamJam.

BNA recording artist Kellie Pickler, who recently released her new album "100 Proof," is the first artist to help launch the series. Ram is offering a download of her single “Tough” to consumers who enter to win a trip for two to the Ram Jam concert. The remaining four participating artists will be announced throughout the year. All five artists will receive a one-year lease on a 2012 Ram 1500 Laramie Longhorn truck. The trucks will then be auctioned off in early 2013, with all proceeds going to benefit a military-focused charity of each artist’s choice.



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