To complement its Gorilla Nation, which targets males, Evolve Media plans to launch Totallyher, a women’s lifestyle vertical, in the UK. TotallyherUK will include premium content sites as well as SheKNows, the FashionSpot, Mumtastic and Teenspot, all Evolve-owned and operated. Evolve monetises digital content by organising audiences, research, specialised ad products and sales.