• Advertising Age, Wednesday, April 4, 2012 4:11 PM

A Netflix for magazines? That's what Nat Ives calls Next Issue Media's launch of a tablet app that will allow users to access monthly and biweekly titles from all the major consumer magazine publishers for just $9.99 a month.

Ives analyzes the plusses and minuses of the plan -- limited now to certain Android devices but probably soon branching out onto the iPad -- from both the consumer's and the publisher's perspective.

For example, "Next Issue Media's new app also lets consumers read each participating magazine's tablet edition in one place, hopefully eliminating some of the friction that comes with downloading a different app for each magazine and figuring out a new navigation scheme for many..." writes Ives.

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