• by Joe Mandese  @mp_joemandese, April 16, 2012

Mike Tunnicliffe has been promoted to Chief Growth Officer of WPP's GroupM unit. GroupM said it was a new role and that Tunnicliffe would lead a new team "designed to maximize support for GroupM agencies in the areas of new business, organic growth, and collaboration initiatives."

Tunnicliffe joined GroupM in September 2010 as leader of Specialist Services, responsible for revenue growth and the development of specialist services across GroupM.

A U.K. native, Tunnicliffe previously was CEO of the former CIA Medianetwork in the U.K., which was later merged into GroupM’s MEC, and as CEO of the former Western International Media in the U.K., which was later merged into Initiative Media, a division of the Interpublic.