• by Joe Mandese  @mp_joemandese, April 16, 2012

In the most significant commitment yet by a major online video publisher, AOL has agreed to utilize Nielsen's Online Campaign Ratings as the basis of TV-like "gross rating point" guarantees to its online video advertisers.

"AOL will leverage Nielsen Online Campaign Ratings reach, frequency and gross rating point (GRP) measurement to determine how well it delivered ads to the desired target audience," AOL said in the announcement, adding, that the data would be utilized as part of its "NewFronts" upfront-style ad negotiations.