Around the Net
JC Penney Returns To 'Sales'
- Ad Age, Thursday, June 7, 2012 9 AM
JC Penney CEO Ron Johnson, speaking at the Piper Jaffray Consumer Conference in New York, told investors the company would be moving away from the term "month-long value" in favor of the simpler "sale." It's the latest marketing adjustment since the retailer reported a dismal first quarter. "No one really understood [month-long value]. What we intend to do is a sale; we run 12 a year," Johnson said. "That's a messaging change within our vision for how we want to compete. ... The back half will be better; the customer will understand, and there will be a lot of purchasing."
