Loftus Assumes Media Measurement And Information Post At VNU

  • November 16, 2003
Jack Loftus to senior vice president-communications of VNU's Media Measurement and Information (MMI) division from senior vice president-communications of Nielsen Media Research. MMI encompasses Nielsen Media Research, as well as Nielsen//NetRatings, Nielsen Entertainment, and VNU's media planning services (IMS, Mediaplan and Marketing Resources Plus). Rich Myers succeeds Loftus at Nielsen Media Research from VNU's ACNielsen division.
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