Around the Net
Minnesota Wild Scores Marketing Coup
- TwinCities.com , Monday, July 9, 2012 9:32 AM
The Minnesota Wild is making the most of having signed Zach Parise and Ryan Suter. When news broke that the Wild had signed the marquee NHL free agents, the team's marketing chief John Maher had to act fast, something the nearly irrelevant team hadn't experience in some time. In a marketing coup, the team has now got area stars headlining the club for the first time: telegenic Minneapolis native in Parise and a likable Madison, Wis., product in Suter. And seat sales are already way up, many of which are higher-priced seats in the lower bowl of the Xcel Energy Center.
