SIM Names Pitt Head Of Marketing For Performance Auto Group

  • July 30, 2012

Source Interlink Media named Jerry Pitt, publisher of Hot Rod, as senior marketing director for the Performance Auto Group. Jeff Dahlin will assume Pitt's publisher role. Pitt will focus on SIM brand and division collaboration and creating access for marketing partners across SIM’s entire media portfolio. Dahlin has held several publishing titles at SIM car magazines. Hot Rod launched an all-new Web site, HotRod.com, May 1.

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