Around the Net
Think About OMTM
- KISSmetrics, Thursday, August 23, 2012 1:55 PM
Getting buried in data is easy, so think about the one metric that matters (OMTM), according to Ben Yoskovitz. Here is where it becomes complicated, because the OMTM will change. Yoskovitz gives us four reasons that marketers need an OMTM, and tells us what to look for and how to pick it depending on the stage of the business. Then he provides advice on how to use the metric.
