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Middle East Advertisers Rethink 'Likes'
- AME Info , Tuesday, September 4, 2012 8 AM
Yousef Tuqan Tuqan, CEO of Dubai-based digital agency Flip Media, says Middle East businesses are putting too much emphasis on the numbers of "likes" on their Facebook pages, but that is changing as fakes affect KPI's. "What is happening in the region is that advertisers are finally becoming more sophisticated,” he says.
