As USA Today approaches its 30th anniversary, its chances for survival look less likely even as its owner, Gannett, seeks to "resuscitate the now-iconic brand" with new hires in both the publisher and editor in chief spot, writes journalism professor John K. Hartman, who has authored two books on the newspaper. Still, Hartman offers "30 points to ponder," some hopeful, some not, including the fact that "the entertainment section of USA Today has surpassed the sports section as the most impactful and influential."