• SEOmoz, Friday, September 14, 2012 10:56 AM

Research using paid social ad creation tools like FB Ads will become more important to organic social optimization, similar to the AdWords keyword research tool for organic search engine optimization. Marty Weintraub explains how to target via psychographics in Facebook, defining the concept as "a means of identifying users by interests, occupations, roles in life, predilections, and other personal characteristics." He tells us how to use the information in Facebook profiles to target ads. For example, Marty tells us that he is a great target for Chanukah candles in November, because he loves the old City of Jerusalem, and tells us about it in his profile. Republicans should not waste their time in trying to sway his political direction because he truly likes Barack Obama.

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