Atlas Suite 4.0 Signs Seven

  • September 15, 2003
Atlas DMT, an advertising technology provider and an operating unit of aQuantive, Inc., on Monday announced seven new West Coast clients have selected the Atlas Digital Marketing Suite 4.0 as their exclusive or preferred provider for third party ad serving and campaign management. The seven new interactive agency clients include 10TH DEGREE (Irvine, Calif.), Aviatech (La Jolla, Calif.), Citrus (Los Angeles), Exile on 7th (San Francisco), Foote, Cone & Belding Interactive (Seattle), High Voltage Interactive (Tiburon, Calif.), and Mediasmith (San Francisco.) Earlier this summer, Atlas DMT released the Atlas Digital Marketing Suite 4.0, with the Brand Exposure Duration (BXD) metric that helps quantify the value of online rich media. The recent release provides agencies with automated access to the metrics that help translate online advertising campaigns -- now including rich media -- into results that matter most to brand marketers.
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