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Is Facebook's First TV Spot A Flop?

Bridging old and new media, Facebook debuted its first TV ad, this week. “The ad isn't really designed to sell anything,” according to the Los Angeles Times. “It is designed to help us understand Facebook's role in the world. What is Facebook’s role, exactly? Apparently, the same role of chairs, doorbells, airplanes, bridges, and the universe. Failing to follow the logic, LAT considers the ad – which was created by Wieden & Kennedy -- eye-roll worthy.  
 

Read the whole story at Los Angeles Times »

3 comments about "Is Facebook's First TV Spot A Flop?".
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  1. Doug Garnett from Protonik, LLC, October 5, 2012 at 4:43 p.m.

    It is pretty awful - removing all meaning from important human realities. Too bad. But typical of W+K work for most clients.

  2. Doug Garnett from Protonik, LLC, October 5, 2012 at 4:45 p.m.

    Oh. And a waste of the extra :60 seconds. Why do agencies keep doing this? We make highly effective :60's and :120's by figuring that this conceptual work shouldn't be any more than 15 to 25 seconds at the beginning of the spot. Because by then, viewers want you to tell them something.

  3. chi nguyen from AnnaChi Usa, October 7, 2012 at 7:03 p.m.

    Chi nguyen
    P.o.box 534
    East Brunswick ,nj 08816

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