• August 2, 2004

Adlink, a leading interconnect, took first place at the 21st Annual Mark Awards for its marketing initiative entitled "The Game." The CTAM Mark Awards, which recognizes the best in consumer and industry marketing for the cable and telecommunications industries, received more than 1,000 entries across 43 categories. "The Game" was awarded the Gold Mark Award for receiving the highest score in the Ad Sales Marketing - All Other Media category.

Adlink created "The Game," to introduce its new SportsLink L.A. division to ad agencies and clients. In the kit, advertisers found a resource book that organizes more than 4,800 hours of sports data into a format that is easy to understand.

The book also contains key team and league information, television ratings data, and a sports calendar that outlines the season for the NFL, NBA, MLB, NHL, PGA, USTA, and NASCAR. The book further highlights all of the sports programming offered across SportsLink L.A.'s networks such as ESPN, ESPN2, FOX Spots Net, TNT, and TBS.