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The Skinny: 'People,' 'Cooking Light' Partner On Editorial Insert
- Adweek, Friday, January 4, 2013 2:13 PM
Time Inc. pubs People and Cooking Light are teaming up for an editorial booklet, "Fresh Step," that "mixes celebrities’ weight-loss stories with healthy eating tips and recipes," to appear in People's annual "Half Their Size" issue Jan. 4, and the cooking mag's January/February issue, writes Emma Bazilian. The booklet, sponsored by Barilla pasta, is the first cross-company collaboration for each pub, and the first celeb content for Cooking Light.
