Around the Net
Diners Loyal To Quality Not Deals
- Burger Business, Thursday, May 2, 2013 8 AM
A new report from NPD Group, “Defining Value Today: How Consumers Choose to Eat Out,” finds that loyalty, not deals, is a big driver for business. The study finds that 42% of consumers say they go to the same place regardless of whether or not a promotional deal is offered. This isn’t the result of “brand inertia,” where diners simply would rather not change their habits.
