Around the Net
Social Sharing Buttons in Email Increase Click Throughs: GetResponse
- MarketingProfs, Thursday, May 9, 2013 2:05 PM
Emails with social icons have a higher average click through rate than emails without them, according to new metrics from email marketing services company GetResponse. According to the report, emails without social buttons have an average 2.4% click through rate but those with social sharing capabilities have an average 6.2% click through rate. According to the report, in 2012, 29.4% of email marketers included social sharing icons in their emails, up from 18.3% in 2011 (a 61% increase).
