Around the Net
Motorola Marries IT & Marketing For Digital Platform Strategy
- Ad Age, Friday, May 10, 2013 11:31 AM
Motorola has brought its IT and digital marketing teams together in a move to drive collaboration. "Technology is a business enabler," Eduardo Conrado, senior VP-marketing and IT at Motorola told Ad Age. The teams work together on strategy and on digital platforms to help streamline the company's approach to digital communications, be it social or email, for both internal and external communications.
