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Email Newsletters Won't Die

  • Wired, Monday, May 13, 2013 9:54 AM

After buying Digg, New York-based Betaworks launched an e-mail newsletter called Daily Digg to accompany the original Web site as part of a Digg relaunch. It also attached Digg to news.me, which grabs the best stories from your Twitter and Facebook streams. “E-mail is having a resurgence as news reading habits, informed by Twitter and Facebook, evolve from pull to push,” says Jake Levine, Digg’s general manager. “Twitter and Facebook are both streams, products where you accept that you’ll miss certain things. An inbox is the complete opposite. Your job is to clear it out. If something is important to you, e-mail products are the one reliable way to make sure you’ll see it.”

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