Around the Net
Flower Retailers Used Personalized Emails During Mother's Day Promotions
- Internet Retailer, Monday, May 13, 2013 10:44 AM
Online retailer ProFlowers was one of many e-commerce flower companies to use personalized emails to sell flowers for the Mother's Day holiday. The company sent an email on May 4, adding mom's name to the subject line thanking customers for past purchases and offering a big discount for a purchase this year.
