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ZDNet Finds Email Newsletters Are Better Sent In-House Than With an Email Vendor
- ZDNet, Wednesday, May 15, 2013 10:47 AM
ZDNet columnist David Gewirtz understands the power of the email newsletter to reach subscribers, but doesn't think working with email vendors is worth it. In a blog post on the site, he recounts the story of wanting to move his email newsletter program from an in-house system to a vendor. The move, he explained, increased their spam complaints and lost them a lot of subscribers. Frustrated he tried two more vendors before returning to ZDNet's own in-house mailing system.
