Around the Net
New Silverpop Tool Helps Marketers Create Personalized Campaigns in Real Time
- CMS Wire, Thursday, May 16, 2013 4:55 PM
Digital marketing services company Silverpop has released a new tool that aims to make real-time personalized communications based on behvaioral data possible. The new offering, which is called "Universal Behaviors," stores and processes data as individual exchanges rather than in volumes of interactions. The idea is that marketers can use this buyer behavior data to build personalized campaigns in real time.
