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Free Shipping Emails Helped Drive 2012 Holiday Sales: Innotrac Report

Free shipping promotions were the main focus for retailers during the 2012 Cyber Monday holiday, according to a new report from Innotrac. According to the SmartHub 3.1 November 2012 Cyber Monday report, 69% of retailers offered some kind of free shipping option as long as consumers met a certain order level and 46% offered free shipping on all orders, no matter what the price.The report also revealed that retailers earned $1.47 billion in sales on Cyber Monday, which represented a 17% growth over 2011. 

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