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Email Average Order Values Up 14% in Q1: Experian
- Internet Retailer, Thursday, June 6, 2013 11:22 AM
The average order value of online orders that stem from email marketing messages jumped 14.4% in the first quarter of 2013 to $182.92 from $159.93 in Q1 2012, according to a new study from Experian Marketing Services. According to the report, which includes analysis from emails sent by Experian CheetahMail clients during Q1, more than half of all emails opened were opened on mobile devices.
