Around the Net
Email Volume Is Up 11%, Led by Multichannel Marketers: Experian Report
- Marketing Profs, Monday, June 10, 2013 2:12 PM
Email volume increased 11.6% in the first quarter of 2013 as compared to the same quarter in the prior year, according to a new report by Experian Marketing Services. The report, which looked at emails sent by Experian Marketing Services clients over the past two years, found that multichannel retailers had the highest gain in email volume. Seventy percent of these brands increased mailings in Q1 2013 compared with Q1 2012.
