Firstborn Wins L'Oreal Luxe Digital Biz

  • June 18, 2013
L'Oréal USA's Luxury Products Division (L'Oréal Luxe) has awarded its digital marketing business to New York-based Firstborn, selecting the shop as its new digital agency of record.  Firstborn will be responsible for digital strategy, concept development and creative execution across all brands under the L'Oréal Luxe division, including Lancôme, Kiehl's, Yves Saint Laurent Beauté, Clarisonic, Giorgio Armani and Urban Decay.
1 comment about "Firstborn Wins L'Oreal Luxe Digital Biz".
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  1. John Vail from PrizeLogic, June 19, 2013 at 12:03 p.m.

    Nice win Firstborn team...way to go. JV

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