Wondering which words to use in your subject line? Adestra has published a new report called that analyzes the subject lines of emails and reveals the best and worst words to use to get a customer to
open an email. Not surprisingly,
'Sale'
is a popular term and it garners on average a 23.2% open rate. It's a better choice than 'Save' which has a much lower open rate
average of 3.4%. Regardless of which words marketers choose, testing is always the best way to optimize a campaign.
The report also revealed that daily and weekly emails have a higher
average open rate than monthly emails. 'Weekly' generated an average open rate of 27.1% and 'Daily' generated an average 27.8% open rate.Read the whole story at Econsultancy »
