Around the Net
Brands Jump On the Murray Bandwagon
- Marketing Week, Tuesday, July 9, 2013 8 AM
He's the first British male in 77 years to win Wimbledon, and now brands are all over Andy Murray. Head, who supply his rackets, has boosted digital to drive awareness around its tennis equipment range. The sports brand is running Facebook ads, YouTube virals and Twitter promotions across Europe as well as buying ads in the UK’s only tennis magazine Tennis Head.
