WPP audience buying specialist Xaxis has named Brian Gleason as managing director, North America. He will be responsible for leading Xaxis strategy and client development in the North America market.
Prior to Xaxis, Gleason served as group chief revenue officer for IDG TechNetwork and IDG Consumer & SMB, where he led sales, marketing, publisher development and programmatic efforts across more
than 550 sites encompassed within the two networks. Earlier, he served as vice president and publisher of technology outlet
eWeek. Gleason succeeds Paul Dolan, who was recently promoted to
senior vice president, global business development.
