• July 11, 2013

Digital advertising company Quantcast today announced that it has integrated with the Facebook Exchange (FBX). According to the release, Quantcast will offer advertisers the opportunity to reach new consumers on Facebook rather than just retargeting old site visitors by use of predictive modeling.

“We’re dedicated to delivering the most effective ad campaigns for marketers and that means creating a relevant experience for consumers wherever they are on the web,” stated Konrad Feldman, CEO and co-founder of Quantcast.