• July 16, 2013

The Rubicon Project today announced a partnership with eBay Australia to create what they claim will be the country's largest private marketplace. According to the release, the new marketplace will give brands the ability to programmatically advertise to over seven million unique visitors per month.

JJ Eastwood, general manager, eBay Advertising, Australia & New Zealand, stated, “I believe that the future of digital advertising sits firmly with programmatic trading. It’s simply a more intelligent way to purchase digital media as every impression is bought and sold more cost effectively, and as a result the most relevant messages reach the right people, at the right time.”