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VNU, Arbitron Renew Quest For 'Holy Grail,' Join For 'Single-Source' Media, Marketing System Using PPM

Even as its Nielsen Media Research unit hedges its bets on the promising new media technology for measuring TV audiences, VNU is moving forward with plans to develop a joint venture with Arbitron that would develop an ambitious national marketing research panel based on Arbitron's portable people meter system.

Read the whole story at MediaDailyNews, September 29, 2004 »

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