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L'Oreal Luxe Group And YouTube Vlogger Launch New Line

A new line of cosmetics called Em michelle phan began rolling into stores this month, created by the combined efforts of L’Oreal Luxe group, YouTube beauty vlogger Michelle Phan and the community of beauty lovers. L’Oreal says that Phan, who has been uploading how-to videos since 2007, appeals to cosmetic lovers who “are increasingly consuming and sharing information digitally, through online communities.”

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