- ClickZ, Thursday, October 3, 2013 2:48 PM
Half of email marketing subscribers only opened emails on a mobile device, while 23 percent of consumers only opened emails on a desktop, and another 23 percent of consumers only open Webmail,
according to Experian Marketing Services' new report Quarterly Email Benchmark Study Q2 2013. Three percent of email subscribers opened emails on all of these three platforms, with at least one
opening the email on a mobile device.
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