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Despite Delays, Consumers Prefer Email to Complain to Brands: KANA Software

It takes 59 percent of companies more than eight hours to respond to customer email inquiries, according to new metrics from KANA Software, but that doesn't stop them from using email to complain. According to another KANA report, 42 percent of marketers said that email is the most common channel for customers to send criticisms. Thirty-six percent said the phone is the most common.

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