Around the Net
Chewing Bad For Branding?
- Forbes, Tuesday, October 8, 2013 8:02 AM
A new study examining the “oral interference” effect suggests people who are chewing won't remember your ads. Researchers from Germany's University of Wuerzburg had subjects view ads while eating popcorn or chewing gum. A control group watched the same ads while sucking on a single sugar cube. Control participants were more likely to spend money and had higher preference and physiological responses for advertised brands, while participants who had consumed popcorn or gum showed no advertising effects.
