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The "Robotic" Cost Of Yahoo's Ad Strategy

Kara Swisher takes Yahoo to task for serving up what she calls “a slightly numbing and decidedly robotic experience.” Yes, “Other than changing topics and different color schemes, [Yahoo’s] key properties all look exactly alike, an endless scrolling feed of news, now mostly from outside sources, with periodically inserted in-stream ads that look very similar to the content.” Herein lies Yahoo’s ad strategy, however.

 

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