Online advertising fraud is an industry-wide epidemic, not merely the managed nuisance brands need to accept as the cost of doing business online. That's the take-home from
Adweek's in-depth investigation into how advertisements from blue chip brands wind
up on sketchy video-sharing sites and how so-called "click farms" beef up the traffic of reputable publishers by employing robots or people to click links.
Read the whole story at Seattle Post Intelligencer »