Digital Elements Receives MRC Accreditation
- October 15, 2013
Geolocation tech provider Digital Elements today announced that is has received accreditation from the Media Rating Council (MRC) for its NetAcuity platform. NetAcuity identifies different types of data, but the MRC accreditation is only for a specific set — its "geographic location identifications" for U.S. data at the "DMA" (designated market area) level and above.
DMA is a defined standard audience measurement area for media marketers.
