Retail catalog company Hammacher Schlemmer has selected email service provider StrongView. The retailer plans to use the software to run email marketing campaigns across the customer
lifecycle. "From automated, multi-step lifecycle programs to superior testing, optimization and ease of use, StrongView is enabling us to take a giant leap forward with our email marketing
programs, including the scalability and services to keep growing and innovating," Brian Schmidt, e-commerce marketing analyst at Hammacher Schlemmer, explained to Retail Customer Experience. "With
StrongView, we can now send highly targeted, data-driven campaigns that require less effort to send, track and optimize than ever before."
Read the whole story at Retail Customer Experience »
