- Folio, Thursday, December 12, 2013 4:30 PM
Content marketing is all the rage these days, but beverage company Red Bull started its magazine,
The Red Bulletin, in 2007, and its "business model and content" go beyond trying "to sell
more cans," writes Caysey Welton. The pub, with 2.7 million in circulation, has managed to carve out "a big piece of the lifestyle market," tapping "into a demographic different from its typical
beverage consumer--specifically, men in their late 20s and into their early 30s."
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