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'90s Alcoholic Beverage Hooch Employs Keith Lemon For Comeback
- The Drum, Tuesday, February 4, 2014 8:03 AM
Alcoholic Lemon drink Hooch is back in the UK, with former "Business Man of the Year 1993" Keith Lemon as the face of the brand. Following a re-launch in 2012, Hooch marketing director Simon Green explained that the brand is now known “as the Brit Pop beverage” appealing to “a new generation with a distinctive zesty taste.”
