Remington hired Brushfire as agency of record to launch its revamped men's shaving and grooming line and increase brand awareness for the Remington Men's brand. Brushfire is the first agency to work on the Remington Men's brand in more than five years. The agency will handle advertising, marketing, public relations, digital, cause-related, and social media services. "Remington has literally gone back to the drawing board to redesign and revamp its men's lines, and the resulting technology is beyond impressive," said Joan Mueller, president of Brushfire. "We're privileged to have the opportunity to partner with Remington to reintroduce the products and the legendary Remington Men's brand to consumers in new, creative ways."