Around the Net
Act-On Releases Funnel Reports Visualization Tool
- VentureBeat, Tuesday, July 15, 2014 4:02 PM
Email marketing services firm Act-On has released a new feature that lets marketers create visuals out of their funnel building and tracking in real time. Marketers can personalize these visual analytics reports for their business needs, be it for high-level marketing processes, or for specific campaigns. The tool tracks the lifecycle of a customer from their first visit to the site, and every interaction along the way, be it signing up for an email list or sharing content socially.
